H&M

Walking  through  the  H&M  Wroclaw in  Poland,  I  have  found some  interesting  things for  women  , you  can find  below. After  this decided  to  search  some  information about this  giant  brand.

So H&M  is  Swedish multinational retail-clothing company, known for its fashion clothing for men, women, teenagers and children.

If  we  rely  on  google, the  brand already  counts  66 years, the first   store  was  opened  in  1947, currently  running  stores in  54  countries,  employess up to 100 000  people.

Celebrities , that  i  found related  to  brand  are: Cindy   Crawford,Naomi Campbell,Pamela Anderson,Kylie Minogue,Jade Jagger(mick  jagger’s  daugter),Maddona, David  Beckham Beonce, etc

As  times  says, H&M  pays  approximately 1 milion $  for  collaboration  with Top designers, e.g  they  paid  4 M  $  to Maddona,  for  designing M by Madonna  in  2007.

you  can  find  promo  of M  by Maddona  below

Maddona

David Beckham

As it  seems Beonce  for  H&M   video  is  very popular , has up  to 5 mil  view.

Beonce

I  made  a  small  survey  about  how  H&M   active in social media, see the results  below:

FB -15M  likes,  but very  few  one talking about this,  they  have  to be more active

Youtube – 49569  subscrption, very  small amount for  the  giant  brand like H&M,  as it  seems its  not very  important part of their  business

Twitter – 2.5  M  follower,  but  not  so  active, only 6860  tweet

To  sum up  as  it  seems Global  Brands  like H&M  don’t  care a lot to be very  active in social  media. Its  great they  are paying millions  to  designers,  but  maybe  they  pay  some little  money  for  developing  the  social media  strategy  too.

Until  H&M  think about this,  you  can find  photos  by  me  from  H&M  Wroclaw:)

Starbucks

Tiko Gholadze- Georgia

Don’t  think  ,  that  Starbucks  paid  for  this  post, it  was  just  inspired  by  Startbucks  Wroclaw  tour 🙂

This is  the  largest cofeehouse  chain  in the world,  with  20,891 stores in 62 countries.  HQ   is located  in   my  dream  country U.S,  Washington city .

Startbucks  is  branded  as a  coffee,  but  actually  stores  offer  cold and hot  beverages, full-leaf teas,  pastries, and snacks, hot and cold sandwiches, ice cream etc.

But this  is not  the strange  thing,  most surprising  for  me  was  the  fact,  that some  of the  Starbucks  stores organize   evenings and offer a variety of beers, wines, and appetizers after 4pm,  some  of  them  offer   books, music, and film.

Herewith  I  want  praise Starbucks  Marketing  Department  , I’m  really  estonished  with  your  creativity  guys! you  are  doing a  great  job.  Especially I  liked  the  campaigns: ”  If  you  vote, Startbucks  buys  you  coffee”,   series  of short time funny  ads, called ”Hysterical  Starbucks  Commercial”, ” Mondays  can be great”  and  a campaign  supporting and  promoting  Green  Environment 🙂

Unfortunately  the  store isn’t  situated in  my  country – Georgia. I  hope whenever it  is, Startbucks top  managers will   realize market  potential  in Georgia and  decide  to  open  even  one of  them.

Maybe  I  shall  continue posting  and discussing  about  Startbuks  Marketing  strategies,  if the  readers  would  be interested:) until,  you  can  find  the  ads, I  was  talking  about  above and pictures  from  my  Wroclaw  journey.