Walking through the H&M Wroclaw in Poland, I have found some interesting things for women , you can find below. After this decided to search some information about this giant brand.
So H&M is Swedish multinational retail-clothing company, known for its fashion clothing for men, women, teenagers and children.
If we rely on google, the brand already counts 66 years, the first store was opened in 1947, currently running stores in 54 countries, employess up to 100 000 people.
Celebrities , that i found related to brand are: Cindy Crawford,Naomi Campbell,Pamela Anderson,Kylie Minogue,Jade Jagger(mick jagger’s daugter),Maddona, David Beckham Beonce, etc
As times says, H&M pays approximately 1 milion $ for collaboration with Top designers, e.g they paid 4 M $ to Maddona, for designing M by Madonna in 2007.
you can find promo of M by Maddona below
Maddona
David Beckham
As it seems Beonce for H&M video is very popular , has up to 5 mil view.
Beonce
I made a small survey about how H&M active in social media, see the results below:
FB -15M likes, but very few one talking about this, they have to be more active
Youtube – 49569 subscrption, very small amount for the giant brand like H&M, as it seems its not very important part of their business
Twitter – 2.5 M follower, but not so active, only 6860 tweet
To sum up as it seems Global Brands like H&M don’t care a lot to be very active in social media. Its great they are paying millions to designers, but maybe they pay some little money for developing the social media strategy too.
Until H&M think about this, you can find photos by me from H&M Wroclaw:)
businessglobally 